Chennai, Nov 26 (IANS) South Korean Hyundai Motor Company’s Indian subsidiary on Thursday said it has achieved the milestone of selling four million cars in the country.
“Hyundai today is a 10-product strong brand with class leading products ranging from Eon to Santa Fe. Hyundai has since inception focussed on ‘Make in India’ products, made for the world,” Y.K. Koo, managing director, was quoted as saying in the statement issued by Hyundai Motor India.
“Hyundai is the largest exporter and largest premium car manufacturer in India, catering to the growing needs and demands of the aspirational Indian customer. Hyundai has witnessed success as the fastest growing sales milestone and we assure our commitment to the Indian car market,” he added.
Nineteen years ago when most multinational car companies were focussing on the mid-segment car market, Hyundai took on market leader Maruti Suzuki with its small car Santro.
Santro was India’s first “tall boy” design car that rode into the new car buyers’ market.
The South Korean company also made India its major car sourcing point for its global market.
For quite sometime, nearly 50 percent of the production from the Indian plant located near here was shipped out.
The firm currently exports to around 85 countries across Africa, Middle East, Latin America, Australia and the Asia Pacific. Hyundai Motor India has been the country’s number one exporter for 10 consecutive years.
Over the years, Hyundai Motor India also expanded its distribution network and production capacity to over 600,000 units per annum.
The company currently has 433 dealers and more than 1,100 service points across India. Hyundai has a modern multi-million dollar research and development facility in Hyderabad.
For a long time, the company faced labour problems. It was in recent times that issues were resolved amicably with peace prevailing at the company factory.