ITF, BNP Paribas extend sponsorship deal till 2021

Ghent (Belgium), Nov 26 (IANS) The International Tennis Federation (ITF) and French multinational bank BNP Paribas announced on Thursday that they have renewed their partnership for an additional five-year period, commencing in 2017 through 2021.

The agreement includes the sponsorship of Davis Cup and Fed Cup as well as the junior events of both, ITF wheelchair tennis activities, and the biennial Worldwide Coaches Conference.

The announcement was made here at the Davis Cup Final between Belgium and Great Britain. The formal signing of the contract will be held on Saturday with ITF President David Haggerty and BNP Paribas Chief Executive Officer Jean-Laurent Bonnafé.

“With BNP Paribas, we will celebrate our 15th year of partnership in 2016. Their long running love affair with tennis, that started in 1973 with Roland Garros, has benefited our sport in countless ways,” said Haggerty.

“With this renewal of our contract, we will take Davis Cup and Fed Cup and our other properties to new levels of global popularity and success.”

BNP Paribas joined the Davis Cup family of sponsors in 2001, taking over as title sponsor of the competition in 2002. In 2005, the financial services firm became title sponsor of Fed Cup as well.

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