Malaysian kidswear brand Poney expands India presence

New Delhi, March 18 (IANS) Malaysian children’s wear brand Poney is expanding its presence in India by opening a second store in the capital. The country is a potential market as consumers seek quality and style, said an official.

poney-20160318

The second Poney store will launch the brand’s spring-summer collection 2016 at DLF Saket mall here next week.

Offering a range of ‘supreme quality’ apparel for infants and children up to 15 years of age, Poney also plans to introduce its high-end range called ‘Enfants’.

“We see India as a potential market, because consumers here seek for quality and style. With an increase in the disposable income of the consumers; we are particularly eyeing at Strata A and B segment of our target audience, as they seem to appreciate the quality and styling sensibilities of Poney,” Albert Tan, founder of Poney, said in a statement.

The brand plans to come up with classic silhouette, playful paint and soft abstract prints with decorative floral embellishments, romance lace and woven spandex materials to capture the essence of the season.

The collection’s colour palette will mainly focus on tones such as Maui blue, lemon meringue, blue curacao, bridal rose, apricot buff and silver birch.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of www.mangalorean.com or any employee thereof. www.mangalorean.com is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of www.mangalorean.com to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at  info@mangalorean.com. Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here