New Delhi, March 18 (IANS) Malaysian children’s wear brand Poney is expanding its presence in India by opening a second store in the capital. The country is a potential market as consumers seek quality and style, said an official.
The second Poney store will launch the brand’s spring-summer collection 2016 at DLF Saket mall here next week.
Offering a range of ‘supreme quality’ apparel for infants and children up to 15 years of age, Poney also plans to introduce its high-end range called ‘Enfants’.
“We see India as a potential market, because consumers here seek for quality and style. With an increase in the disposable income of the consumers; we are particularly eyeing at Strata A and B segment of our target audience, as they seem to appreciate the quality and styling sensibilities of Poney,” Albert Tan, founder of Poney, said in a statement.
The brand plans to come up with classic silhouette, playful paint and soft abstract prints with decorative floral embellishments, romance lace and woven spandex materials to capture the essence of the season.
The collection’s colour palette will mainly focus on tones such as Maui blue, lemon meringue, blue curacao, bridal rose, apricot buff and silver birch.