68 percent smartphone owners stream music daily: Study

New York, March 13 (IANS) A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis.

Parks Associates has released new data that reaffirms the mobility of music fans in today’s world. Within this group, Parks also found, on average, users are listening to streaming music approximately 45 minutes per day.

The study also found the change in rankings while comparing the popularity of music subscription services between fixed-line broadband and mobile broadband.

“Amazon Prime Music is the most popular paid music subscription service among US broadband households, thanks to its inclusion in Amazon Prime — a service that is way down the smartphone list,” Harry Wang, director, health & mobile product research of Parks Associates, said.

Wang noted that “the streaming music war has intensified as the large connected entertainment companies are driving to consolidate their offerings,” suggesting a more blended, multi-platform push ahead.

The study also found that iPhone user consumed more media content than Android users or any other operating systems.

The research also gave a breakdown of smartphone music listening by carrier.

The research found that T-Mobile and Sprint customers carried the “highest incidence of daily music consumption” among US carrier.

Over 75 percent of subscribers for T-Mobile or Sprint listen to streaming music every day, as opposed to 66 percent of Verizon subscribers.

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