After selfie, here comes cowfie to raise awareness about cow

Kolkata (PTI): In a bid to raise awareness about the importance of cow and horror of cow slaughter, an NGO in Kolkata has come up with a novel idea of organising a “selfie with a cow” contest in the city.

The ‘cowfie’ contest was started by “Go Seva Parivar”, the NGO, during a month-long online campaign in November inviting people to post selfies with cows.


An official of the NGO told PTI that cow protection was not a religious or political issue, but backed by its scientific use.

“Every product from cow has its scientific value and need, whether it is urine or milk,” the official explained.

Earlier, an NGO had organised a programmme of distributing cow milk for free to raise awareness against cow slaughter.

With a political slugfest being witnessed on the twin issues of cow slaughter and beef consumption in the country, the cowfie contest has gained relevance.

In Hinduism, cows are considered sacred and referred to as “mother cow”.
According to the official, the contest and the campaign will educate people on the economic and medicinal benefits the cow produces, much more than what is gained from slaughtering a cow for beef.

The BJP-ruled states such as Maharashtra, Haryana and Rajasthan have enacted tough laws on cattle slaughter. In West Bengal, however, cow slaughter is not banned, nor is the consumption of beef.

Pictures ranging from kissing a cow to touching its feet and hugging a cow went viral on the Facebook page named “Go Seva Parivar”.

Pictures with caption “Save cow, Save Mankind”, “Gomata Sabki Mata” were seen on the Facebook page.

“If you can take a selfie with your mother, family members and pets, why can’t you take a selfie with cow who are so useful for the mankind,” goes a poser by a contestant.


  1. Hey Rampa, have you taken your Cowfie as yet? What are you waiting for? Xmas 2016? Man! That is a whole 11 months, 24 days and a few hours away!

    • I know your previous employers are known for taking goatfie!!! smiles… – Rampa

      Oh well! Now I know! You must have TAKEN plenty of “goatfies”! No wonder you are an expert on ‘Aadu Jeevitham’.

      Even when one speaks about the odd/even formula for cars in Delhi, you HAVE to bring in your ‘aadu jeevitham’ and our ‘pradhana sevaka’ (and I’m willing to forget about the “mooka praani, dollu hotte, kaapala moksha, 7th century book, true god/false god, masters”, Smiles… 🙂

      AND there you are sitting in a Western land…calling your OWN Bharatha Mata a 3rd world country….. kinda pretending to enjoy your ‘alsande bargar with soce’ while others are enjoying a fantastic Turkey – true American style.

      May 2016 be more fortunate for you ya Rampa. 🙂 God bless. 🙂

      Happy New year once again. 🙂

  2. Dear readers,

    Cow meat is currently banned in 20 of the 29 states and seven union territories in the country. West Bengal is the only major state where beef is still legal.

    BJP may not get full majority but surely it can emerge as main opposition in the state. The fall of CPM will be the main factor. Sardha scam, minority appeasement and Burdwan blast cases are going to hit TMC hard. Still BJP can’t form government on it’s own in Bengal. The main problem is with the social and economic factors. Among common mass in Bengal BJP is considered as a party of traders and industrialists. So the people who are used to Lal Salam won’t make it easy for BJP.
    To win these elections BJP has to do a lot of makeover. They have to increase it’s base in rural Bengal where there is dearth of leadership.

    The ruling BJP’s ideological mentor, the Rashtriya Swayamsevak Sangh (RSS), wants minority Muslims and Christians to accept that India is a nation of Hindus, and is pushing some of them to convert. The West Bengal Assembly election in has become a prime target in its game plan.
    The RSS strategy: To spread its Hindu-first ideology to all corners of India by propelling the BJP in as many states as possible. The RSS provided the foot soldiers in last year’s landslide general election victory by Prime Minister Narendra Modi, who joined the Nagpur-based organisation as a young man.
    Winning states like West Bengal, outside the BJP’s traditional strongholds, would give Modi greater control over Rajya Sabha, which would put him in a better position to push through key reforms. The game plan of the BJP, which is in the minority in Rajya Sabha, is to govern 20 of India’s 31 legislative assemblies over the next four years, top party sources said. It currently controls or shares power in 11.

    What also emerges is the impact the RSS is having on government rhetoric and decisions. Once scorned as a right-wing fringe group, the RSS is the ideological parent of the BJP. The Modi government has appointed RSS sympathisers to prominent positions in recent months.

    What is unfolding is a battle for the soul of India. Since independence in 1947, Indian politics has been dominated by the Congress party and its leftist offshoots. They have espoused a secular, multi-faith vision of the nation. Hindus are the majority, but roughly 14 percent of India’s 1.2 billion people are Muslim.
    The RSS was founded in 1925 as an anti-colonial organization. It promotes a fundamentally different vision that draws on a mix of Hindu legends and ancient Indian history, when the subcontinent was home to some of the world’s most advanced civilizations.

    A legislative assembly election will be held in 2016 for the 294 seats of the Vidhan Sabha in the state of West Bengal in India. Instead of ‘Rath Yatra’, now ‘Gow matha’ is given free ride in all the states bound for election.

    Until a few years ago, the RSS had focused on achieving its vision of a Hindu nation from outside the electoral realm. RSS volunteers would meet weekly at thousands of shakhas, or branches, around the country to talk about Hinduism and civic duty, and practice martial exercises and discipline. Those interested in electoral politics traditionally migrated to the BJP and its predecessor, Jan Sangh, which shared much of the RSS ideology.
    That changed in July 2013. At a meeting in Maharashtra’s Amravati, RSS leaders decided it was time for the group to start using its network to more systematically help the BJP come to power, according to Ramapada Pal, the RSS chief preacher for West Bengal and Odisha. His account was confirmed by several other RSS and BJP leaders who attended the meeting.

    After the Amravati meeting, BJP president Shah enlisted an army of RSS volunteers in Uttar Pradesh to campaign for the BJP in the 2014 elections. Uttar Pradesh is electorally important, accounting for 80 of 543 Lok Sabha seats.
    Each RSS volunteer was given a page from the electoral rolls containing about 100 names. The volunteers, called “panna prabharis”, or in-charge of a page, had to persuade voters who were vacillating to back the BJP, and then escort them to the polls. The BJP won 71 Lok Sabha seats in Uttar Pradesh – a record for the party.

    Now, the RSS and BJP are hoping to replicate the Uttar Pradesh playbook in other state elections. But the acid test for the RSS-BJP alliance will be next year’s elections in West Bengal, a state where the BJP is traditionally weak and which for decades was ruled by an alliance headed by Communist parties.

    Communal violence is never far from the surface in places like West Bengal. Some of the worst riots in Indian history followed the partitioning of British India into predominantly Hindu West Bengal and Muslim East Bengal, which in 1971 became the new country of Bangladesh. More recently, Hindu-Muslim riots erupted in West Bengal in 2007, 2010 and 2013.

    “Go Seva Parivar” is nothing but another lose outfit of Sangh Parivar, which herding ‘gow matha’ to West Bengal.

    The growth of BJP along with these organisations of Sangh Parivar are a threat to the communal harmony of the state. They are trying to spread the poison of communalism by dividing communities.I hope West Bengal will not burn like another Muzaffarnagar prior to elections where shakas are growing rapidly.

    Sangh Parivar seeks foothold in West Bengal by organising ‘shakas’

    RSS targets engineering, medical students as potential cadres

    Jai Hind

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