Bengaluru: Simplilearn buys American training firm for $10 mn

Bengaluru, June 25 (IANS) Technical education company Simplilearn announced on Thursday that it acquired digital marketing training company Market Motive for Rs.63 crore ($10 mn).

“The digital marketing ecosystem is at the tipping point and this is the right time for us to expand our products in this hot segment,” said Simplilearn founder and CEO Krishna Kumar in a statement.

“We are impressed with Market Motive’s enriched content and domain expertise backed by industry experts apart from their approach towards online training, which fits strongly with our business strategy,” he added.

Houston-headquartered Simplilearn offers as many as 250 online courses across industries and functions which also include advanced cloud computing, big data and six sigma to help working professional and college graduates advance their careers.

The firm which trained 400,000 plus professionals across 150 countries with its 2,000 qualified trainers has a 24/7 back office in India, the statement added.

Co-founded in 2007 by Michael Stebbins, John Marshall and Avinash Kaushik, the Silicon Valley-based Market Motive trains people in digital marketing and offers curriculum in web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising and content marketing.

“We look forward to providing an even higher level of service, an ever-expanding list of certifications, and an enhanced customer experience through improved video delivery, user experience, and customer support,” said Stebbins.


Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of or any employee thereof. is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here