Big B urges women to stop compromising

Big B urges women to stop compromising

Mumbai, Sep 14 (IANS) Megastar Amitabh Bachchan has collaborated with Culture Machine’s digital channel Blush along with Vivel to create a video titled “Ab Samjhauta Nahin”, which inspires women to say no to a life full of compromise.

In a narrative by Amitabh, the UnBlushed (a series on digital channel Blush) video, “Ab Samjhauta Nahin” shouts out to all women to challenge time-worn mindsets that stereotype and at times impede their lifestyle choices.

The video encourages women to stop accepting any bias and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.

“A right can never be silenced,”the 73-year-old thespian says in the video.

Vivel’s integrated brand campaign “Ab Samjhauta Nahin” presents a perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of or any employee thereof. is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here