Chicken Price at its Peak, You’ll Freak!

Eating Chicken at KFC is Finger Lickin’ Good, but buying live chicken is Not Lookin’ Good! Because of the price of chicken live or skinned reaching its peak, You’ll Freak?

Mangaluru: Eating chicken at the moment may not be finger lickin’ good!- for the fact of the rising cost of the chicken at the market and chicken stalls. As in the past, during monsoon time when the prices of vegetable and fish go up, so does the price of chicken meat, which is most opted meat other than fish or vegetable. But with the increase in the price lately, consumers who depended on chicken when fish and vegetable become expensive, are uncomfortable and unhappy with the current trend. Not just home people, restaurant owners are also facing the brunt with the sky-rocketing price of the fowl.


Who does not like a sumptuous chicken meal, except for the unfortunate vegetarians? However for the lovers of non-vegetarian food in the city, the present times may not bring happy tidings, for retail prices of chicken has continued to remain high despite onset of the monsoon. Compared to the price couple of months ago ago, live chicken now costs Rs 145 from Rs 120/125 per Kg ; Skin out between Rs 200-215 from Rs 165 per kg; with skin Rs 175-185 from Rs 140; Tyson brand of chicken live Rs 140 from Rs 120; Tyson feather out-Rs 185-190 from Rs 140 ; while boneless and specific parts cost more.


There are various factors that the chicken dealers blame it on -some say the rise in feed prices has rubbed of on on the retail prices of chicken, others say because of the bad weather etc etc. Feed, notably accounts for nearly 80 per cent of the production cost. Maize and soya prices have hit the roof, adding to the burden. But rates may come down as per the retailers. But speaking to, Norbert Crasta, a poultry dealer in Kadri Market said that in some pockets of Mangaluru, prices have been kept artificially high by retailers. ” Some say prices are high because there is no supply, but that’s not true. I think some retailers want to make up for the loss incurred during other times of the year. But the prices will come down soon, there is no need to panic” added Crasta.

One poultry breeder said, “The feed for farm-raised chicken consists mostly of maize and soya, and due to the rise of these two commodities, the chicken prices have been raised”. Regarding increase in price for fish, is due to the short supply due to fishing ban for two months. Price of vegetables going beyond reach is natural during rainy days. But the chicken price going up is something strange this year. Some retailers blame it on the short supply/scarcity of water that hit the district in April and May, and many farms were stopped production during that time. Also it is learnt that lots of chicken is shipped to Kerala during Ramadan time.

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In conclusion, Chicken biriyani will burn a larger hole in the pocket in case the hoteliers and roadside tandoor stalls across the city revise their prices. Meat-eaters in the city will have to shell out more for their favourite dishes due to a recent hike in price of broiler chicken. One college student said, ” Earlier, eating non-vegetarian food was almost a daily affair. We used to eat 3-4 eggs per person for breakfast. But now with the increase in the price of eggs, we have switched to poha, oats and cornflakes at our private hostel,”.

However, families in the city say they can not forgo staple products like chicken and eggs. “If there is a rise in petrol price, people do not stop riding vehicles. Similarly, whatever inflation we face, if it is a necessity, we still pay for it,” said a house-wife shopping at a Jimmy’s super market. Another shopper here, a IT professional said, “We eat non-vegetarian food sparingly. It does not affect my family since we spend only Rs 300-Rs 400 for fish and Rs 150 for eggs in a month. Even if the prices of food items have gone up, I earn enough for it to not be a problem. However, I do know people from low income groups have cut down on what they eat and this is not just in the city, but in hinterlands as well. It is a routine thing happening all the time. If we like our food and want to have it, we have to but it, no matter what the price is”.


  1. No sympathies for ‘naalige chapala’ crowd. I cringe when people measure the value of a living creature in rupees per kg!!! On behalf of human species, my sincere apology goes to all those helpless birds waiting for their execution!!

    • “On behalf of the human species, my sincere apology goes to all those helpless birds waiting for their execution!!” – Namma Joker Rampe

      Say, Rampu, do you write such stuff on walls and doors of McFrankenbird outlets… oops.. I mean – McDonald’s out there in Yumreeka? Or, are you letting off some steam JUST bcoz it’s for FREE? Man, WHAT a joker this chap turns out to be.

      Oops.. time for my prayer. So, hang on to your skirts for a sec, k?

      ‘Our father in ‘heaven’……… give us today our daily BREAD, white or brown.. no probs, BUT PLZZZZZZZZZZZZZZ give us today our DAILY dose of Rampa’s Jokes….. ELSE, i could be lead to Temptation…. …..’ Amen.

      Done, saaru. Do post us more jokes, tomorrow, ok? 🙂

  2. It is all about demand and supply. With the sharp increase in population, and the scanty minimum resources available in the next few decades ALL Indians will have a very rough time as food and water will become very, very scarce. This will lead to anarchy and total breakdown of the law and order and all branches of government if the population as the have not’s will resort to stealing and violence to satisfy their basic vegetative function of hunger and thirst.

    As per the World Health Organization (WHO) India’s population stands at over 1.4 billion, with close to 50% of its population less than age 21. This means once they marry in the next 25 years India’s population could easily cross 2 billion, and in the next 50/75 years it will double again to anywhere over 4 billion. Very scary stats and each and every one needs to act NOW, RIGHT NOW !!!! This is a very serious matter and only the Indian people take drastic measures to control an explosion of the human race.

  3. I certainly disagree with Mr. Jay’s opinion and comments – it’s all about supply and demand.
    Little do you know, how much food India exports – the largest exporter of Beef in the world!-
    must have read this article when Indians were making noise on TO EAT OR NOT TO EAT BEEF!

    Visit any Gulf country, and one will be shocked to find in all the supermarkets, hypermarkets,
    in all Indian Stores, the best of Indian Rice, Lentils, Cooking Oils, Ghee,Pulses and including Indian
    Mutton, Beef, Chicken and Fish available in tons to feed one and all. So if Supply and Demand is
    the case – how can India afford to export food?

    Mangalore and Udupi have shortage of fish mainly because if one visits the main Fishing Port in
    Malpe before the monsoon ban is mainly because of excessive fishing and excessive exports
    to Goa, Kerala, Andhra Pradesh, and Tamil Nadu – you can see the amount of trucks leave with
    fish every morning and evening.

  4. I love how joker Praveena Pinto prays to his god just the way his foreign masters taught him!! What a character!! No wonder these guys have no clue on their own heritage or nearby places like Murudeshwara!!!!

    • I love the way joker Praveena Pinto prays to his God just the way his foreign masters taught him. – Murudu Joker RanmaNNA

      Hahahahaha! My little tweak to the Lord’s Prayer has been vindicated. 🙂 In typical RSS dhogla chaddi sevaka fashion, he has brought in “phoreen meshtrugalum” and his beloved “Murudeshwara” too! What a joker, joke and applauding audience too! 🙂

      So, let me repeat – “…Give us today our daily bread AND OUR RAMPA’S JOKES TOO….. Amen.”

      Jai Rampa Ki

  5. “Little do you know how much India exports & fish is in short supply because of excessive exports” … you said it, and so I reiterate it is all about supply and demand & and if I may add that traders are always looking for higher income and diversification.

    Traders have two choices to sell locally where there is a demand or they export, where there is an equal or higher demand. We owned and operated an export house so let me give you an example of basmati rice. In India the average store sells 10-15% basmati rice and 85-90% is non basmati, whereas in export it is the other way around. Hence, what is sold in foreign stores that has not been seen in Mangalore/India for many years Though they do sell some of their produce locally a large part is exported because any businessman sees where they get a better deals and/or other incentives & advantages. Here are some of the advantages of exporting, just to name a few.
    1. If everything is dumped in the local market there will be a glut, and prices will fall drastically.
    2. Foreign buyers are willing to pay higher prices for superior quality of products.
    3. They are definitely getting a very fair price especially when getting paid in foreign currency.
    4. It is sold in bulk, dealing with just a handful of importers & wholesalers and MOST IMPORTANTLY PROMPT AND GURANTEED PAYMENT METHODS.
    5. Export incentives by the government and getting paid in foreign currencies has many advantages and without going into details, there is room for manipulation in many cases.
    6. Exporters are allowed to import plant & machinery, and as automation will increase productivity, profitability and meet foreign standards. And if they do not want to import themselves, there is huge demand for import permits/licenses with perks of little or no import duties

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