Cinepolis 3D Film Festival: Exploring, modernising 3D technology in India

New Delhi, Sep 1 (IANS) In a bid to provide an array of 3D experiences to Indian audiences at cinema halls, international exhibitor Cinepolis is airing the 3D Film Festival across all its theatre chains in India. It will showcase 1470 shows of 3D films.

Started on August 28, the fourth edition of the festival will be a three-week affair and will continue till September 17.

“The second innings of 3D cinema has begun in India. The success of ‘Avatar’ by James Cameron opened the floodgates of 3D films in Hollywood and ‘Haunted’ by Vikram Bhatt managed to spark greater interest amongst the Indian filmmakers for this genre.

“With third dimension, we wish to usher in an era of an even more enhanced 3D experience in India and introduce the cinema lovers in the country to a more superior way to enjoy 3D films in the future,” Devang Sampat, head – strategic initiatives, Cinepolis India, said in a statement.

The multiplex chain, whose theatres are equipped with RealD 3D technology has joined hands with ‘Northstar’ as its media partner and Spiritual Yatra.com as associate partner for the festival.

“RealD is proud to support third dimension, a showcase of extraordinary movie-making as well as movie experiences. We look forward to this wondering event in bright, realistic and immersive RealD 3D,” said Edman Chan, vice president and general manager, Asia Pacific of RealD.

The festival will include films like “The Hobbit”, “Big Hero 6”, “Guardians of the Galaxy”, “Gravity” and “Avengers: The Age of Ultron”.

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