Do food labels make us eat healthy?

London, July 6 (IANS) If you are making unhealthy food choices, part of the blame can be shared by food labels that are making consumers confused with their overload of information, says a new research.

“We found that the range of labels used by retailers and manufacturers can be confusing to customers for a number of reasons,” lead researcher Sheena Leek from the University of Birmingham in Britain was quoted as saying by Daily Mail.

“The number of individual pieces of information on a product – such as fat, saturated fat, salt, sugar and calories, as well as percentage of guideline daily amount, grams per serving and a related colour scheme – can cause overload confusion,” Leek said.

Technical complexities, such as the difference between fat and saturated fat, also confuse the customers, the research revealed.

Decision making of the shoppers also get affected by a lack of knowledge about what constitutes a healthy diet, the study that involved face-to-face interviews with 30 shoppers.

When participants were asked to pick up healthy food by reading the labels on the products, one in seven of the decisions taken by respondents were incorrect, the findings showed.

The research was published in the Journal of Customer Behaviour.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of or any employee thereof. is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here