Dumpling shop of Jingping-fame set to expand base

Beijing, Aug 3 (IANS) Qingfeng Steamed Dumpling Shop, which became popular after Chinese President Xi Jinping visited one of its restaurants in 2013, is looking to expand its base, Gao Wenhui, the company’s general manager said.

“By 2020, Qingfeng Steamed Dumpling Shop will build five logistics bases outside Beijing and expand its chain to 1,000 stores, of which 80 percent will be franchised outlets,” Gao added during an interview with Beijing Business Today, the People’s Daily reported on Monday.

At present, the company has more than 300 stores, including 262 in Beijing. But in the future, most of them will be outside Beijing.

After president Xi paid a surprise visit to one of its restaurants on December 28, 2013, the brand went popular very quickly and many businesses flocked to apply to become a franchisee of the company.

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