Emami to focus on international market

Kolkata, Aug 5 (IANS) FMCG company Emami Ltd on Wednesday said it was looking forward to growing its international business in the current fiscal and has allotted nearly 17 percent of its total advertising spends for the purpose.

“Today, our international business is contributing more than 14 percent of our total turnover and we expect to augment this further in the current fiscal,” Emami’s chairman R.S. Agarwal said at the company’s AGM here.

He said the company has restructured its international focus “beyond trading to marketing and manufacturing of products” in key markets by deconstructing it into four clusters — MENAP (Middle East, North Africa, Afghanistan, and Pakistan), SAARC and South East Asia, CIS and Eastern Europe and the rest of the world.

“The company aims to further consolidate its foothold in the overseas markets and has earmarked nearly 17 percent of the total advertising and promotions spends towards the international focus markets,” he said.

In the last fiscal year, the company’s international business grew by 43.5 percent.

Agarwal said Emami’s international manufacturing plant in Bangladesh was fully operational and was catering to the local demand.

He said during the last year, the company had undertaken “focused projects to rationalise operating costs” and focused on high growth segments besides its continuous engagement with consumers.

“We also enhanced our exposure across modern trade and alternative sales channels besides strengthening our presence in the traditional market”, he said.

Market capitalisation of the company surged by 132 percent during 2014-15 with turnover and profit growing at a 5-year compounded annual growth rate of 16.8 percent and 23.4 percent.

“The company is one of the fastest wealth creators in India’s FMCG sector with a market cap of around Rs.29,740 crore as on July 31,” he said.

In the last fiscal year, it posted a turnover of Rs.2,217 crore which grew by 21.8 percent in comparison to 2013-14 with an EBIDTA of Rs.540 crore. Net profit had registered a growth of 20.7 percent at Rs.486 crore.

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