New Delhi, Aug 4 (IANS) Extending their international association to India, premium Italian denim brand GAS on Tuesday partnered with Honda Motorcycles & Scooter India Pvt Ltd (HMSI) for Revfest here where five new motorcycles, including Honda’s flagship ‘Make in India’ model CBR 650F, were unveiled in the presence of Bollywood actors Akshay Kumar and Taapsee Pannu.
This was the simultaneous launch across three cities — Delhi, Mumbai and Bengaluru — with GAS as the official style partner for the fashion show that took place during the launch. The brand showcased autumn/winter 2015-16 collection.
“I am excited about this opportunity, which combines several elements that are particularly close to my heart.
“It is truly thrilling to showcase our collection in a prestigious context in a country that is fascinating, full of history and has a bright future, and in collaboration with a global giant with whom we share a long history of success,” Claudio Grotto, founder and president, Grotto S.P.a, GAS’ parent company, told reporters here.
Akshay and Taapsee were spotted enjoying the ride of the latest launch of Honda and sharing some Punjabi conversation with the Honda spokespersons.
The launch partnership between GAS and Honda is just the first step to a long term relationship in India. GAS will retail a special limited edition capsule of GAS-Honda motorbiking clothing and accessoriss at the top 14 select Honda flagship stores.
All GAS standalone stores will also have a dedicated showcase area to display the limited edition Honda-GAS biking capsule collection.