Google begins Accelerated Mobile Pages roll-out in India

Google begins Accelerated Mobile Pages roll-out in India

New Delhi, Oct 12 (IANS) Technology giant Google on Wednesday announced the roll-out of Accelerated Mobile Pages (AMP) for mobile search results in India that will load web pages at a lightning fast speed.

With this new update, when you search on your mobile device, you will see a label that indicates a page is AMP’d. This does not change search results but will show you which sites have pages that are ready to load lightning fast, the company said in a statement.

The AMP Project helps save data as AMP pages on Search use 10 times less data than the equivalent non-AMP page.

Over the last year, since the AMP project started, over 600 million AMP documents, in over 104 languages have been created worldwide.

In India, several publishers have embraced AMP. Globally, the Washington Post has seen a 23 per cent increase in mobile search users who return within seven days and an 88 per cent improvement in load time for AMP content versus traditional mobile web.

In addition to the wide adoption of AMP, people have also embraced Google’s several enhancements for AMP over the last year.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of or any employee thereof. is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here