Hershey’s partners with ‘Dishoom’
New Delhi, July 20 (IANS) Hershey’s health beverage SOFIT has partnered with forthcoming film “Dishoom”, starring John Abraham, Jacqueline Fernandez and Varun Dhawan.
It is the official beverage partner of the movie, which is directed by Rohit Dhawan and stars John and Varun as buddy police officers Kabir and Junaid. Produced by Sajid Nadiadwala under the banner of Nadiadwala Grandson Entertainment, “Dishoom” is releasing on July 29.
The brand is also promoting a digital contest #DishoomWithSofit on its Facebook and Twitter pages wherein consumers need to share how SOFIT’s energy helped them “Dishoom” through a tough situation in life. The most interesting entries will get a chance to meet John and other stars on July 27 in Mumbai, read a statement.
Talking about the partnership, John said: “Our movie ‘Dishoom’ is an action packed, high adrenaline film where Varun and myself fight against all odds to achieve our goal. SOFIT also embodies the same sentiment of a healthy lifestyle allowing you to push yourself further and achieve your goals.”
Sarosh Shetty, Marketing Director, Hershey’s India, also shared: “We are delighted with this association and hope to have a great partnership with ‘Dishoom’.”