I’m not very brand-conscious

I’m not very brand-conscious: Kajal Aggarwal

Chennai, May 22 (IANS) Kajal Aggarwal, who works in Tamil, Telugu and Hindi films, believes that ‘star’ status has nothing to do with one’s sartorial choices, and adds that she is not brand-conscious.


“Being a star has nothing to do with your choice. As a star, I’m not very brand-conscious, and I pick and wear anything that attracts my fancy. If I really like something from a brand, I pick it up and know how to combine it with something I bought on the streets,” Kajal, during the launch of a GAP store in the city on Saturday, told IANS.

In her opinion, a brand is nothing but an association with an intangible feeling.

“We think of a brand and what comes to mind defines the brand. When I think of GAP, I find it very comfortable, relatable, modern and chic. The association with such intangible feelings is what really makes a brand,” she said.

“It is like food connection. You eat something and if you instantly like it, you create an association with it,” she added.

Kajal, whose fashion sense has turned heads across industries, believes in keeping everything “simple” yet “classy”.

On the acting front, the 30-year-old star is busy with multiple projects in her kitty.

Having completed nearly a decade in the industry, she feels it’s important to reinvent with every project.

“There’s no dearth of self-improvisation. I would like to reinvent in every sphere of the industry and that is the only way to survive in the extremely competitive profession,” she said, adding it’s also equally important to stay grounded.

“Never take failure to your heart and success to your head. That’s the only way you can grow in this industry,” she said, when asked about how she felt about the colossal flop of her recent Telugu released “Sardaar Gabbar Singh”.

In Tamil, Kajal awaits the release of Jiiva-starrer “Kavalai Vendam” and a yet-untitled project with Vikram.

In Bollywood, she is looking forward to the release of Randeep Hooda-starrer “Do Lafzon Ki Kahani”.

She also has a Telugu project with her mentor Teja, who introduced her in 2007 film “Lakshmi Kalyanam”.

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