Indian jewellery brands becoming popular in Pakistan

Karachi (PTI): Relations between India and Pakistan might have their regular ups and downs but Indian jewellery brands are continuing their foray into Pakistan’s market.


After the successful launch of leading Indian jewellery brand Outhouse last winter Prerto’s designer pieces are also now in demand in Karachi, according to Entrepreneur and designer Fatima Ahmed.

“I am not surprised because where fashion is concerned there is so much in common between the two countries and the style and latest fashion fads in Bollywood are closely watched in Pakistan,” Fatima who is selling the designer jewellery brand Prerto said.

She said she had started with limited supplies of the jewellery brand but due to increasing demand she was getting regular supplies now.

Sana Hafeez Sheikh who launched the Outhouse brand of jewellery in Karachi said she had run out of stock within weeks.

“The great thing about these Indian designer brands is that they have a star-studded clientele, including Sonam Kapoor, Sonakshi Sinha and Shraddha Kapoor etc and each piece is unique,” she said.

According to Fatima the Indian jewellery brands have established a great reputation worldwide and they stand out for Pakistan clientele.

The Karachi Chamber of Commerce and Industry is in favour of encouraging more trade and business with India and their senior official Zubair Motiwala said it was a good sign that private entrepreneurs in Pakistan were ready to bring Indian brands to the Pakistani market.

“This is one way of increasing more business and trade contacts between the two countries which we feel need to be encouraged,” he said.

Fatima says that the best part about the Indian designer brand she is selling is that its price range is affordable as it is between 4,000 and 30,000 and above.

The Indian jewellery collection currently includes statement necklaces, headgear, earrings and hand harnesses Sana feels it is a great blend of Eastern and Western designs and can be worn with all sorts of outfits.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of or any employee thereof. is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here