Indian travellers prefer local experiences: Cleartrip

New Delhi (IANS) Indian travellers are more keen on unbundled itineraries packed with local experiences, and these are expected to generate 15 percent revenue in 2016-17.says online travel portal Cleartrip said on Tuesday.

“We are seeing travelers increasingly opting to create their own travel itineraries, instead of sticking to conventionally pre-fixed, boxed itineraries,” said Cleartrip’s chief marketing officer Subramanya Sharma in a statement.

According to Cleartrip’s Mobile Insight from Q2 2015, which captures leisure markets trends, convenient hyper-local experiences are popular with Indian travellers. And with the mobile phone playing a much wider role in engaging the travellers, Cleartrip had launched Cleartrip mobile with Activities feature.

“Present across 50 cities with over 5000 curated, hand-picked experiences, ‘Activities’ already contributes 15 percent of Cleartrip’s mobile traffic within two months of launch,” the statement said.

Night treks, photography trails, yachting, segway tours and food walks among others are some of the engagements on Cleartrip Activities.

Goa and Bengaluru lead the list of Cleartrip’s top Activities booked destinations with 32 percent share each while Mumbai claimed 11 percent share, Hyderabad four percent and Gurgaon three percent.

Meanwhile, mobile share of Cleartrip reached 59 percent while transactions stood at 46 percent, the statement added.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of www.mangalorean.com or any employee thereof. www.mangalorean.com is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of www.mangalorean.com to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at  info@mangalorean.com. Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here