Katy Perry to endorse H&M’s holiday campaign

Los Angeles, July 17 (IANS) Singer Katy Perry is the face of the Swedish multinational retail-clothing company H&M’s holiday campaign.

She took to social media to share an image from the campaign of her pulling a snowflake patterned woollen jumper up over her mouth and nose, reports femalefirst.co.uk.

With that, Perry wrote: “Ladies, Gentlemen & unlabeled- let’s take a petite pause on the beauteous summer we are experiencing & open our calendars tooooo..THE HOLIDAYSI am excited to announce that I will be starringin @hm’s #HappyandMerry Holiday Campaign launching later this year!!!

“Stay tuned for the whole unwrapping! Tap for credits! (can’t believe I already have holiday emojis in my most recently used emoji’s…more shame)(sic).”

The 30-year-old also said that she has been shopping from H&M for years.

“H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget,” she added.

The last celebrity to endorse the campaign was Lady Gaga and Tony Bennett in 2014.

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