Thiruvananthapuram, Oct 8 (IANS) Kerala Tourism will take part in the Mayor of London Event, a cultural extravaganza on October 11 on the banks of the river Thames, state Tourism Minister A.P. Anil Kumar said on Thursday.
Its participation would be part of Visit Kerala – a joint initiative of Kerala Tourism and the state’s tourism industry, he said.
“We consider this opportunity as an ideal platform to market our state by exhibiting our unique products including performing arts and culture, cuisine, natural beauty, ayurveda and backwaters,” said Anil Kumar.
‘Visit Kerala 2015’ was launched in April this year to showcase Kerala’s unique tourism products and by now has taken the state to a different league in the global tourist map by offering exciting deals, offers and new travel experiences.
“Another initiative as part of the Visit Kerala is to establish communication on a regular basis with various foreign ambassadors in India and Indian ambassadors in major countries,” added the minister.
Kerala’s delegation will be led by Chief Secretary Jiji Thomson.
The Mayor of London Event includes live music stage, delicious food stalls, children’s area and animated foot procession, aparade of lights, saree zone and fashion show showcasing exquisite sarees.
“We aim at creating live experiences for a prime audience which will be the first such ‘live’ exposition in Britain,” said Thomson.
Britain is Kerala’s key market with 151,497 tourists having arrived in the state in 2014.
The chief secretary will also make a presentation before the Indian diaspora, the largest ethnic minority, for inviting investments in Kerala’s tourism sector.
A meeting is also scheduled with London tour operators and select media persons as part of the promotion campaign.