LetsShave introduces new range of men grooming products

New Delhi, Nov 27 (IANS) If you are wary of buying overpriced shaving products, there are going to be more options now with global brand Dorco entering the Indian market through home grown LetsShave.

Besides a range of products including a six-blade razor with trimmer, the collaboration would also be offering a Dollar Shave Club that claims a membership of over two million people in the US.

“India’s first shaving club will provide a holistic experience to its members and ensure that they have a smooth silky shave, the best its members have ever had,” a company statement said.

According to Sidharth Shankar Oberoi, founder and CEO, LetsShave, “The Indian shaving market is estimated at around Rs 1500 crore with a growth of roughly 10 percent per annum.”

The company’s website www.letsshave.com is already live. They would be selling their products through ecommerce websites.

Dorco is a well known US based brand in the shaving razor, razor blade, kitchen knives and stationery cutters category.

“Indian men’s grooming products market is expected to grow at a rate of 20 percent per annum till 2020, where shaving products will control the largest market share in terms of revenue,” Oberoi added.

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