Lycos, Apollo International form joint venture

Hyderabad, Sep 23 (IANS) Lycos, one of the widely recognized Internet brands, and Apollo International Ltd, of the Apollo Group, on Wednesday signed an agreement to launch a joint venture to provide end-to-end solutions to global brands in deploying custom e-commerce platforms targeting Indian consumers.

This venture will be known as Apollo Lycos Netcommerce. Lycos brings its global expertise in digital media, technology and marketing in setting up online presence for large brands globally while Apollo contributes its expertise in logistics, inventory management and reverse logistics.

Apollo Lycos Netcommerce will design, develop and fulfil e-commerce, for brands online. It will enable and ensure a full-cycle fulfilment; right from setup, promoting their brands online, digital marketing of their products and services, driving engagement and sign ups, fulfilling orders, ensuring data security and consumer privacy, inventory tracking and management, order delivery and reverse logistics, said a statement.

“The plan is to bring a unique digital shopping experience to Indian consumers, where they can interact directly with global brands they love,” said Apollo International Ltd chairman and managing director Raaja Kanwar.

“We are aiming at providing an innovative service for big brands to enter India seamlessly.” said Lycos chairman and CEO Suresh Reddy.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of www.mangalorean.com or any employee thereof. www.mangalorean.com is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of www.mangalorean.com to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at  info@mangalorean.com. Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here