New Delhi, Nov 9 (IANS) Nestle India on Monday said it has begun the roll-out of Maggi noodles and that the priority would now be to reach the popular snack to the consumers at the earliest.
“The return of Maggi Noodles on the auspicious eve of Deepawali and on the day of Dhanteras is a moment of celebration for all of us,” Nestle India chairman and managing director Suresh Nayaranan said in a statement, announcing the re-launch after it was banned on June 5.
“Maggi noodles has very special relationships and strong emotional bonds with its consumers across the country and I am confident that our bonds will grow even stronger,” Nayaranan said, adding the company has also entered into a pact with Snapdeal for online sales.
On June 5, the Food Safety and Standards Authority of India (FSSAI) had ordered a pan-India ban on the company’s noodles on the ground that these were “unsafe and hazardous” for human consumption due to presence of lead, allegedly beyond permissible limits.
After a five-month legal battle, Nestle said last Wednesday that the “masala” version of Maggi noodles will hit the retail shelves as early as this month having cleared all tests ordered by the Bombay High Court at three accredited laboratories.