Mangaluru: Palash Bagchi, CEO, STPL Global Technology addresses the Sahyadri College of Engineering & management, first year MBA students on “Doing business in a networked world”. He is a Civil Engineer with MBA in Finance from IIM, Calcutta. Palash outlined on how he changed every challenge to an opportunity in his life. He stimulated the students on network building through the college by having good number of friends. He highlighted that we are in the flat world as there is no information that cannot reach us with the emerging digital strategies.
Palash emphasized that focus should be on Digital Marketing Strategy, Low cost of acquisition, Building brand value through getting into alliances with large organizations and increased use of LinkedIn to connect with CEO’s of the top organizations to market the product. He also highlighted that people don’t go for anything and everything that is free but look at the brand equity in their buying decision. He encouraged the students to take up finance seriously as everything in a business boils down to numbers.
He also gave inputs on the teaching methodologies in IIM’s wherein most of the learning happens through peer learning on case studies and that students should do things in an innovative way beyond academics.
He concluded the session by motivating the students to “Think Globally”. It was a very informative and interactive session wherein students had an opportunity to ask questions and get clarity on matters relating to “Doing business in a networked world.