Mercedes-Benz launches design platform, three new vehicles

New Delhi, July 30 (IANS) German automobile manufacturer Mercedes-Benz on Thursday launched an exclusive ‘designo’ platform along with three new products

“We are launching in India the ‘designo’ platform which will offer our customers with innumerable customisation options to choose from, ranging from exclusive paint finishes, high quality interior appointments and trims,” said Eberhard Kern, managing director and chief executive, Mercedes-Benz India.

At the event here, the company also launched three new products namely- the S 500 Coupé; AMG S 63 Coupé and the AMG G 63 ‘Crazy Colour’ edition.

According to the company, the three simultaneous launches is in accordance with its ‘15 in 15’ strategy — whereby the automobile manufacturer will launch 15 products in 2015.

Mercedes-Benz has till now introduced as many as nine new products in the Indian market this year.

“It is never before that Mercedes-Benz has launched three exclusive luxury cars in a day. With the launch of these cars we once again strongly reiterate our unmatched prowess in product offering in the top end league of the luxury car segment in India,” Kern said.

Product-wise, the S-Class Coupé is priced at Rs.2 crore, the top-end AMG S 63 Coupé at Rs.2.60 crore and the AMG G 63 ‘Crazy Colour’ edition at Rs.2.17 crore (ex-showroom Delhi).

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of www.mangalorean.com or any employee thereof. www.mangalorean.com is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of www.mangalorean.com to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at  info@mangalorean.com. Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here