Micromax launches new smartphone at Rs.3,999

New Delhi, Sep 21 (IANS) Domestic handset-maker Micromax on Monday launched a new smartphone – Canvas Spark 2 – at a price of Rs.3,999.

“The Canvas Spark proved to be a huge success for Micromax, selling over half a million units in less than two months of its launch. With the Canvas Spark 2, we are yet again reaffirming our commitment to increase the smartphone and Internet usage in the country,” said its chief executive Vineet Taneja.

“Currently, smartphone penetration stands at 12 percent in the country and 3G adoption is also barely 10 percent, which presents a huge opportunity to upgrade. We believe that the e-commerce channel is also expanding and the 3-4K category will be the next frontier,” he added.

The new smartphone will be powered by a 1.3Ghz quad-core processor and will have an internal memory of 4 GB while running on the latest Android Lollipop.

It will also sport a five-inch display with a five-megapixel rear camera and a two-megapixel front camera.

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