Microsoft mocks Apple’s iPad Pro in new Surface ad
New York, Aug 17 (IANS) Mocking Apple’s latest iPad Pro commercial that shows the device as a computer, Microsoft has debated the claim in a new advertisement of their product Surface Pro.
Apple said its latest tablet does fit the computer description but Microsoft argued that “just because you call something a computer does not mean it fits the description”, The Verge reported on Wednesday.
Apple has added a host of new features in its iPad Pro, including a Surface Pro-like detachable keyboard. Microsoft in its ad mocked this new addition.
The company’s virtual assistant Cortana is shown talking to Apple’s counterpart Siri. Siri is heard telling Cortana that the new iOS tablet got a keyboard to make things easier.
“I just got a keyboard. I’m a computer now, like you,” Siri said in the commercial.
However, Cortana mocks Siri saying although the new device has a keyboard, it does not have a trackpad, full desktop apps and external ports.
Apart from these, Microsoft focuses on the iPad’s lack of “power” to describe itself as a computer, by mocking the lack of an Intel processor and full desktop versions of MS Office.
The ad ends by claiming that “Surface does more, just like you.”