migme partners with CricBattle to launch fantasy sports for IPL

New Delhi, April 6 (IANS) Global digital media company migme Limited on Wednesday announced a new strategic partnership with leading fantasy sports platform CricBattle Inc. to launch fantasy sports ahead of the 2016 Indian Premier League (IPL) cricket season.

Founded in 2013, CricBattle is the only draft-based fantasy sport for cricket around the globe. CricBattle is the home of fantasy cricket, where they will be providing comprehensive fantasy products (draft, salary cap and prediction) to migme’s platform (http://migme.cricbattle.com), driving enhanced user experience, engagement and the sharing of revenues from premium activities.

“The key terms of the partnership involve a revenue-share between both parties. CricBattle will pay migme a revenue-share based on the total purchased value of migme credits generated from users through the migme mobile and web platform, according to a release.

In addition, migme will also receive a share of revenues generated via the IPL’s partnering with media, leagues and sports companies to deliver paid league sponsorships, advertisements and white label products within the migme platform.

migme Limited CEO Steven Goh said: “Cricket is a global sport and we are excited to bring this fantasy game to our migme platform. Fantasy cricket provides more engagement for our users, where fans can enrich their experience by interacting with social and premium activities, helping to drive overall revenues.”

CricBattle will be officially launched on the migme platform at the start of the IPL season on 9 April 2016.

Mother Dairy named principal sponsor of Delhi Daredevils

New Delhi, April 6 (IANS) The state-run processed foods giant Mother Dairy on Wednesday announced its association as the principal sponsor of Delhi Daredevils in the upcoming edition of the Indian Premier League (IPL).

As part of this association the Mother Dairy brand will be seen as the principal sponsor of the Delhi Daredevils team jersey, along with the visibility at key spots on match days, according to a release.

“With this partnership, Mother Dairy will leverage the exciting and appealing platform of T20 cricket with innovative initiatives to engage with fans and the consumers,” a statement read.

“The brand will also engage with key stakeholders like farmers and ex-servicemen being booth operators and making them feel special while recognising their contribution to the nation.”

Speaking on the association, S. Nagarajan, managing director of Mother Dairy Fruit & Vegetable Pvt. Ltd., said: “It’s a matter of great joy to be a part of the Indian Festival of T20 extravaganza. Our association with Delhi Daredevils team was a natural fit as we share the same passion for Delhi and the very reason of our existence.”

“This association presents us with a fantastic platform to connect with our consumers and cricket fans. In India, sports is picking up as a genre and connects well especially with the younger age group who are gradually shifting towards nutritious and healthy lifestyle,” he said.

“Hence creating a perfect opportunity for us to bond with today’s generation. We wish the team all the best for the upcoming season.”

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