Monsoon Challenge 2017 to be flagged off TODAY at Forum Fiza mall

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Monsoon Challenge 2017 to be flagged off TODAY at Forum Fiza mall

Monsoon Challenge 2017 to be flagged off TODAY -Friday 23 June 2017 at 5 pm at Forum Fiza mall, Mangaluru by MLA JR Lobo and Mithun Rai- President of Dakshina Kannada Youth Congress. Prior to the flag off, there will a traditional ‘Tiger Dance’ performances by local professional dancers. Come one, come all- and enjoy the fun and action!

Mangaluru: The Monsoon Challenge 2017 which is considered to be one of the toughest rallying tracks in the country will be flagged off on Friday, 23 June from Forum Fiza Mall-Mangaluru at 5:00 pm by MLA J R Lobo and Mithun Rai- President of Dakshina Kannada Youth Congress; – and will end at Panaji in Goa on Sunday, 25 June 2017. Nearly 30 vehicles with seasoned rallying men and women will take this test for men, women and machines that will take them through some the trying conditions in the fringe areas of the mighty Western Ghats. Narrow and not so good roads, heavy to very heavy rains, low visibility and also sometimes slippery roads due to mudslides are the few perils to mention. The recce of the track conducted by ace rallyists Ashwin Naik and Musa Sherif has thrown these challenges, but there could be more.

Mahindra and Mahindra Ltd. (M&M), India‘s leading SUV manufacturer is the brain and muscle behind this rugged event. The Mahindra Adventure Monsoon Challenge 2017. Known to be the biggest TSD (Time, Speed, Distance) rally on the circuit with the most rewarding prize money on offer – the Mahindra Adventure Monsoon Challenge 2017 will see participation from over 30 vehicles from the Mahindra stables. These men, women and machines will drive in one of toughest terrains on the coast covering 650 kilometers in two days, braving the rains on the fringe areas of the mighty Western Ghats. After organizing six seasons of ‘Monsoon Challenges’ by ace rallyists Ashwin Naik and Musa Sherief, the rally has become one of the most sought after events in Karnataka if not in South India. This road-trip will be one of a kind as the participants will be taking one of the most scenic routes to reach their destination in Goa.

During a press meet held at Hotel Moti Mahal, Vinod Nookla-Senior Manager of Mahindra Adventure Initiatives said, “The Monsoon Challenge has all the ingredients of providing the best experience as the rally travels through some of the most beautiful and pristine locations from Mangaluru to Goa and is the perfect opportunity for budding motor-sport enthusiasts to test their mettle. This rally follows the Time, Speed, Distance (TSD) format and is open only for customers of Mahindra vehicles. 25 participants have already registered so far hailing from Pune, Erode, Kolkatta, Bengaluru, Pune, Cochin, and also from Mangaluru. ”

Organizers of the Rally, Ashwin Naik from Mangaluru and Musa Sherief from Kumble said, “The Rally is a perfect match of endurance test of the vehicles and ability of the drivers’ test will be gruelling as they have to go through one of the toughest mountain terrains known to India. A series of unpredictable curves and muck of the Western Ghats will be haunting the drivers on the first day and heavy winds and rains are sure to torment them on the second”.

“The Professional Category and Amateur Category in this Rally includes Corporate Category, Ladies Category, Couple Category & Media Category; a Doctors Category has also been introduced- With a total prize money of Rs 3.5 lakh on offer. After the flag off today evening, participants will drive through Moodbidri, Karkala, Kollur and reach Murudeshwar near Bhatkal to camp there. On 25 June, the drivers will head to Yana through Honnavar and Sirsi reaching Panjim through Kumta and Karwar. The participants are required to drive excess of 300 kilometers on each day at the earliest time to prove their manoeuvring abilities and fatigue control.” added Ashwin Naik. Federation of Motor Sports Clubs of India (FMSCI) Chief Steward Lancelot Saldanha from Mangaluru also briefed about the Rally.

About Monsoon Challenge event, which has come of age:

Held under the Mahindra Adventure umbrella, it is a part of the Challenges series of motorsport events that were launched six years ago. A unique concept, as the name suggests, TSD rallies are not only about speed but also about calculated precision of time and distance. The driver and the navigator are expected to keep a track of time in tandem with the distance covered.

Tough terrain and roads

The route will have highways, B roads and rough road stretches with the magnificent Western Ghats as the omnipresent backdrop. Under this challenge, participants can compete under any one of the following categories – the Monsoon Challenge sports the tag of being one of India’s richest TSD motor sport events. The event has also been duly approved by the Federation of Motor Sports Clubs of India (FMSCI) and is held especially for Mahindra vehicle owners. The Mahindra Adventure Monsoon Challenge 2017 route is chalked out by the Mahindra Adventure team in association with IMSC (Indian Motor Sport Club of India), while the ‘With You Hamesha’ service team will ensure that participants can enjoy the rally unhindered.

About Mahindra Adventure:

A unique concept to showcase the tough and rugged DNA of Mahindra vehicles, Mahindra Adventure functions as an umbrella brand with a series of self-drive overland adventure expeditions organized under its banner.

Mahindra Adventure was launched as an independent entity for all adventurous activities, in 2011, headed by Bijoy Kumar Y, Chief of Adventure Initiatives. He is a motoring enthusiast and the erstwhile editor of a popular motoring magazine. This team of motoring enthusiasts is in charge of ensuring Mahindra’s motor sport activities are taken to the next level and they are in it for the joy of motoring, off-roading and rallying.

The Mahindra Adventure calendar comprises a series of experiential marketing events throughout the year such as the popular off-road event, the Great Escape, several Challenges (sporting events in keeping with the company’s promise of providing adrenaline pumping challenges), Multi-Day Special Escapes, such as the Monastery Escape (10days) & Royal Escape (6 days), the Authentic Bhutan ( 8 days), Himalayan Spiti Escape (7 days) & Authentic North East Escape (Meghalaya, Assam & Arunachal Pradesh- 10 days) and Authentic Myanmar-Thailand Escape (16 days).

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