New Delhi: India’s ambitious, high-profile ‘Make in India’ campaign, aimed at igniting the ‘Swadeshi’ spirit among the Indian nationals with so much of hype and expensive publicity britzkrieg, is now being blamed of contradictions.
It has come to light that the logo showing a lion on a royal march, expected to showcase the roar of India’s progress, was designed and provided by Wieden and Kennedy, a firm of US origin.
The image of the lion has been made of the working parts – wheels and works – of an assorted set of machinery. The creativity apart, it has created a rattle of controversy.
Its foreign origin has been revealed by none other than the Union ministry of commerce and industry, in response to a query from Chandrashekhar Gaur from Madhya Pradesh. He had invoked the provisions of the Right to Information Act.
It has also revealed that no tender had been called for in connection with the logo. The US firm had been commissioned to release advertisements and generate publicity. It also claimed that the design was provided by the Indian unit of the firm.
The RTI revelations also mention that the firm was not paid anything for the logo as such, but the Union government has entered into a contract with the firm for the publicity of the ‘Make in India’ campaign for three years by paying Rs 11 crore.