New Facebook tools allow marketers to gauge ad impact

New York, March 21 (IANS) Facebook has announced two new tools to help marketers gauge the effectiveness of ads on the social networking website.

“Lift API” feature helps many more advertisers, Facebook’s marketing partners and other third-party measurement partners create their own lift studies for conversion rates, sales and mobile app installs.

It builds on the Lift measurement tool Facebook initially announced in January this year which has since been employed by more than 1,000 businesses in various industries to gauge Facebook ads’ effectiveness across their objectives, adweek.com reported on Sunday.

The second tool (yet to be named) attempts to tackle how marketers often encounter problems with understanding which ads lead to conversions (sales, forms filled out, etc.) due to cookies.

Both the tools have been characterised by Facebook as tests.

Facebook is testing new fields and categories in its ad reporting which “will help advertisers understand which ads people saw or clicked on before a bottom-funnel conversion, such as making a purchase or becoming a qualified lead,” a Facebook representative was quoted as saying.

“We believe in people-based measurement and measurement methodologies, which more accurately show which ads are driving business value,” the representative added.

Facebook is the latest notable player to unveil insights upgrades for advertisers, with Snapchat, Foursquare and other tech vendors also recently making waves with measurement offerings.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of www.mangalorean.com or any employee thereof. www.mangalorean.com is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of www.mangalorean.com to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at  info@mangalorean.com. Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here