News outlets worried about employees…

News outlets worried about employees’ use of Facebook, Twitter

New York, July 13 (IANS) Big news organisations who first embraced social media use at workplace are now seeing more risks than benefits in employees’ use of Facebook and Twitter, reveals an interesting study.

Realising the risks of social media, major news organisations have created guidelines for employees on how to use these outlets, separate from the companies’ existing codes of conduct.

Jayeon Lee, assistant professor of journalism at Pennsylvania-based Lehigh University, found that news organisations are more concerned about the current social media environment than excited about it at least when it comes to their employees.

“I was wondering what approaches news organisations take when it comes to their own employees’ social media uses,” Lee said.

“In particular, knowing both positive and negative implications of journalists’ social media uses, I wanted to see if their guidelines were dominantly positive, negative, or neutral in their framing of the implications,” she added.

Overall, Lee found that the guidelines focus primarily on the risks and challenges presented by the use of social media rather than the opportunities and advantages for media.

“As some media critics point out, overreaching rules can stifle creativity and morale and even discourage overall social media use itself,” she explained in a paper set to be published in the journal The Communication Review.

The study looked at eight US news organisations – The New York Times, The Associated Press, Bloomberg, Los Angeles Times, The Wall Street Journal, The Washington Post, CNN, and NPR – and three British news outlets – BBC, The Times and The Daily Telegraph.

According to the findings, news organisations are most concerned about: accuracy, breaking objectivity, inappropriate online behaviours and harming their principles and credibility.

Accuracy – sourcing or redistributing false information from social media without sufficient fact verification – was the most frequently raised topic and accounted for 17.8 percent of the total sentences studied.

“The results show that the prevention-focused approach is more common than I would have predicted,” Lee said.

“Although I expected that the guidelines would include various warnings related to risky social media activities, I was surprised to find little comment about how to use social media wisely or effectively to derive full benefit from it,” she commented.

Lee recognised that news organizations are actively utilizing various social media to reach a wider audience and build brand loyalty.

“However, it seems they are keen on keeping their own employees from actively engaging in social media,” she added.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of or any employee thereof. is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here