By Violet Pereira, Team Mangalorean

Mangalore:  The Information Department in association with the District Administration held a Workshop on Media, in the Netravathi hall, Zilla Panchayat, Urva here on July 14.

The Dakshina Kannada Deputy Commissioner Dr Chennappa Gowda inaugurated the programme along with the other dignitaries. In his inaugural speech Chennappa Gowda said that such workshops will strengthen the bond between the government and media. A successful journalist always delivers the true facts and reports it accurately without any bias. The news should not be a conflict between the publisher and the reader, he said.

The resource persons for the workshop were Professor Narayan a senior Journalist ,and Shivaprasad, Senior producer TV 9.  Speaking on the occasion, Prof Narayan said, "Media is not an institution, no one can decide how the media should be, what the media should publish or not . The content in the news papers differ from state to state. The concept will differ from one print media to another " 

"We need to understand the exact meaning of media", Narayan opined. " If a media gets popularity, it is the hard work of the entire team and the credit should go to the entire team who work hand in hand. When we are understanding the media, we should keep three things in mind, they are maintaining deadline, to avoid complacence and shun mediocrity" Further he stated that, in media there is no today or tomorrow but media should work in the present. In print media, every page has its own creativity.  "deadline" and that's very much important in the media. 

He further added saying, "In English media there is lack of good reporters and very difficult to get good candidates too. Reporters should know the difference between the B report and Charge sheet. Many  journalists without much knowledge write reports. And there are many without any knowledge of journalism have joined the media because it is not an institution and there are no any limitations".  There is a difference between editorial page and other news pages in the print media. Mainstream print media has become more interested in tabloids and tabloidization has become the practice in TV channels too, he blamed.

Shivaprasad speaking on the occasion said that Media has a constructive role to play in the society. Today News Channels and even some Newspapers are mouthpiece for some social issues, which helps the people to estimate the realities of life.  In the media field the electronic media is still in the infant stage.  Further he said, "In media all the journalists are not smart, there are some idiot journalists too. About 90% journalists depend on wine and dine lifestyle, but only 10% journalists concentrate on news and related issues". 

Further he said, "Now a days, if any untoward incident occurs, people first call the media and then the police.  Communication is very much important in the media.  When there is any untoward incident, there will not be proper flow of information, reporters should gather proper information about the incident, because whatever news the publisher publish it is read by the readers and they will react to it. 

CEO of Zilla Panchayat Dr N Vijayaprakash, Mangalore City Corporation Deputy Commissioner Harish Kumar and police officials were also present.  Information department officer Rohini welcomed the gathering.