Parineeti to promote cocoa-based moisturising lotion

Kolkata, Nov 23 (IANS) Vivacious Parineeti Chopra will soon be seen in a new commercial endorsing a moisturising lotion that promises to take care of winter woes and ensure proper skincare in the harsh months ahead.

The National Award winner will endorse Emami Ltd’s new variant of skincare products – ABoroPlus Cocoa Soft Moisturising Lotion.

“Parineeti is the latest entrant to the Emami endorsers’ club and becomes the face for brand BoroPlus which boasts an ensemble star power like Amitabh Bachchan and Kangana Ranaut.

“The new variant of the BoroPlus range of skincare products is developed by Ayurvedic and international skin experts and packs in the goodness of natural ingredients,” a statement said on Monday.

The new ad film will run in cinema halls with blockbuster movies and will also be promoted digitally.

“The film is going to be rolled out primarily in UP, Maharashtra, NCR, West Bengal, Madhya Pradesh, Gujarat and Karnataka,” the statement said.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of or any employee thereof. is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here