Reema Khan of S.H.A.P.E.S Brow Bar Inspires Women into Beauty

Reema Khan is a hardworking and determined woman who has long inspired women into beauty. She managed to turn her business from a small a salon to a big beauty company, and is currently the CEO of S.H.A.P.E.S Brow Bar.

Reema started out her ambition in the beauty industry in India, owning spas and salons. She decided to move to U.S. where she believed she would find greener pastures and better opportunities. It turned out she was right. She opened her first salon in 2003, inspired by the difficulty women experienced driving from the suburbs all the way to North Side of Chicago just to have eyebrows threaded.


Today, Reema Khan has a license and is known as one of the best cosmetologists in Chicago and other states. She runs a company, S.H.A.P.E.S Brow Bar, which she first opened at a local mall.

The decision of opening her beauty parlor in malls came after Reema consulted her husband, Mohsin, whom together they saw a great opportunity and potential that malls had when it came to increasing their sales. Here they would attend to many customers who frequently came to shop. Since starting their first bar in early 2004, the company has grown, reaching 75 locations all over the U.S. It operates in seven states.

Reema is undoubtedly hardworking and determined woman. She has also expanded her business, starting a franchising program that is available in more than 15 locations all across the U.S. Through the program she provides startup support to other positive minded individuals, which includes assistance in choosing a perfect location, systems manual and a confidential location. She also handles branding promotions and marketing support, not to mention offering assistance and guidance in training, staffing and hiring.

Reema Khan says that franchisees receive top software applications and computer systems designed to help franchisees of the concept of Shapes. She further notes that her company is looking to find entrepreneurs who are looking to get a share of the massive $65 billion beauty industry. The potential this industry holds is tremendous, she says. Just about 10% of customers do threading, which means it’s a potential business idea. The number is likely to grow with time, which Reema notes that they have been able to find the best niche concept that offers a great business opportunity.

About S.H.A.P.E.S. Brow Bar

S.H.A.P.E.S. Brow bar began in 2003, a time when Reema discovered the potential eye brow shaping services had. The clear demand of threading stimulated her to venture into this business, saving time for women who drove for long distances to have their eyebrows shaped. She took her expertise in threading, which she had acquired back in India, to her advantage and started a mission to start educating people about the importance of threading. This was soon going to be the birth of her company. Due to demand, she started the first brow bar in Chicago, before opening other branches across other states.

The first brow bar was tremendous success, and Reema and her husband knew that this was only the beginning. Besides years of experience in beauty, Reema also used education background in business, which she also used to take her salon to the next level. Her idea was making the services she offered more accessible, starting at malls. S.H.A.P.E.S. Brow Bar started becoming a household name among women in Chicago, and soon the demand for threading increased thanks to the marketing strategy that was put in place and affordable prices offered. The success continued until today, with the company operating in many states in the US. The growth is not limited though. Reema is a determined entrepreneur and aims at growing her vision to see her business flourish and expand to many other states.

While still inspiring women into beauty and growing her business, Reema Khan is also a family woman. She has two sons and loves spending time with them as well as her husband whenever she is free. Better yet, she is continually finding ways to help her fellow local women and female immigrants by empowering them. She gives these women a platform, in which they can utilize and build their self confidence as they earn a living. She wants the women to shine, just like she has through her beauty brand.

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