Robert Pattinson named new face of Dior menswear

London , Feb 27 (IANS) Actor Robert Pattinson is the new face of Dior menswear, marking the first time a celebrity has ever stepped into the role.

In a campaign shot by Karl Lagerfeld, Pattinson is seen casually lounging in a plaid top, jeans and aviator shades in one image, and he models a trench coat in a second photograph, reports

Pattinson, who is engaged to FKA twigs, has long enjoyed a close relationship with the French fashion house. He first partnered with the label in 2012 for the Dior Homme fragrance ads, which included a romantic, black-and-white commercial.

Pattinson’s campaign will officially launch on April 1.

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