Royal Enfield sales up by 49 percent in July

New Delhi, Aug 1 (IANS) Royal Enfield, the two-wheeler arm of Eicher Motors, on Saturday posted total sales of 40,760 units in July, a growth of 49 percent over the corresponding period last year when it had sold 27,314 units.

While sales on the domestic front grew by 48.7 percent to 38,967 units from 27,314 units last July, exports during the month rose by 72 percent to 893 units as compared to 518 units.

“Royal Enfield continues its strong momentum by posting robust volume growth and maintaining a very healthy order book in Q2,” said Eicher Motors CEO Siddhartha Lal.

“We continue to make investments as per our plans towards capacity expansion, enhancing our brand experience and in product development. Towards this, Royal Enfield made a talent acquisition in June 2015 in UK where it acquired Harris Performance, a renowned engineering and motorcycle chassis designing firm,” he added.

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