Rs.6.31 crore to Amitabh for DD Kisan promotion unwise: Congress

New Delhi, (IANS) The Congress on Friday said the decision of national broadcaster Prasar Bharti to pay Rs.6.31 crore to Bollywood icon Amitabh Bachchan for endorsement and promotion of recently launched DD Kisan channel was not an act of wisdom.

Congress leader Salman Khurshid said farmers were facing distress and the money should be spent on them.

“It is an issue concerning farmers. We are aware of their condition. However big an artiste, giving more than Rs.6 crore for a message and not spending on farmers… I do not think it is wisdom,” he said.

“It is a matter of perception that (a) voice, (a) face will make it successful. It will be better to spend the money on farmers and not publicity,” Khurshid said.

The public-funded Doordarshan’s Kisan channel was launched by Prime Minister Narendra Modi in May.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of or any employee thereof. is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here