Shopping through mobile phones may cross $638 bn by 2018

New Delhi, July 6 (IANS) Global e-commerce sales made through mobile devices are expected to cross $638 billion by 2018, says a joint study by ASSOCHAM and Deloitte.

At present, the availability of e-commerce applications on various mobility devices is helping to drive sales and revenue. E-tailers like Flipkart, Amazon and Jabong now get 50 percent of their revenues from consumers shopping on their mobile phones, D.S. Rawat, secretary general ASSOCHAM said.

However, while shoppers want real-time, relevant, and personalised information and offers, retailers will need to surround this service with very strong privacy and security. Trust, transparency, and protecting customer information will be critical in retaining loyalty as mobile retailing becomes the norm, the study said.

“Online commerce companies should enable all features from search-to-purchase on mobile apps, such as facilitating product research, price comparison, view ratings and reviews, and payment.”

The launch of wearables, such as Google Glass and Apple Watch, has opened new opportunities for reaching out to customers, the study said, adding that e-tailers would keep an eye on developments in this arena.

The e-marketplaces are growing significantly with the increase in the internet penetration and smartphone usage. Internet enabled mobiles are making shopping a unique experience for buyers.

According to the joint study “Global Powers of Retailing 2015”, online marketplaces rather than pure inventory-led companies tend to serve as the primary e-commerce model in Asia.

“The high costs of holding inventory, poor logistics and supply chain challenges in India are shifting the inventory-led companies and new entrants to adopt marketplace model,” the study said.

It also said cash-on-delivery is the most preferred mode of payment in India with 45 percent of the shoppers using it, while 21 percent shoppers opt for debit cards and another 16 percent go for credit cards.


Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of or any employee thereof. is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here