Smartphones pushing millennials to cook

New York, July 10 (IANS) If your hubby wants to cook your favourite pancake again this weekend, thank the smartphone for his changed attitude towards the kitchen.

With search engines to find how-to-cook recipes just a click away, smartphones are pushing many millennials (those born after 1980) back into the kitchen, a Google study says.

Millennials are finding smartphones handy to keep tab of recipes as they enter the kitchen, iDigitalTimes.comaZ reported.

Nearly 59 percent of those between the ages of 25 and 34 admitted to taking smartphones or tablets into the cooking area.

The top 10 searches for best recipe among millennials are chocolate chip cookies, banana bread, meatloaf, pancake, lasagna, mac and cheese burger, chili, margarita and baked pork chop, the study said.

“We see through secondary research that millennials are cooking more,” Anna Conroy from advertising agency mcgarrybowen, who partnered with Google and Kraft Foods for the study, was quoted as saying.

The search interest for “best recipes” has gone up by 48 percent on video-sharing site YouTube in the last one year.

“It is not a chore as much as an ability to create an experience,” Conroy said.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of www.mangalorean.com or any employee thereof. www.mangalorean.com is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of www.mangalorean.com to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at  info@mangalorean.com. Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here