Social media helps young adults quit smoking

Ottawa, June 10 (IANS) A research has found that young adults who use social media to quit smoking are twice as successful in their efforts as those who use a more traditional method.

The study, published in the journal Nicotine & Tobacco Research, compared the success of the social media-based campaign Break It Off with Smokers’ Helpline, a telephone hotline for young adults looking to quit smoking.

After three months in the programme, 32 per cent of smokers who used Break It Off apps and web tools had quit smoking, compared to 14 per cent of their peers who used the telephone-based support.

“These results suggest that the creators of public health campaigns need to evaluate how they use social media channels and social networks to improve health, especially with regards to younger demographics,” said lead researcher Bruce Baskerville, senior scientist at University of Waterloo in Canada.

The Canadian Cancer Society launched Break It Off in January 2012 to engage young adults in smoking cessation through an interactive website and social media.

The campaign, which compares quitting smoking with ending a romantic relationship, provides users with an interactive website and smartphone app to encourage smoking cessation.

In Canada, young adults aged 19 to 29 have the highest rate of smoking, but they report low use of traditional cessation services, such as helplines.

Young adults make up the largest demographic of social media users, with 91 per cent using Facebook and one-third actively engaged in micro-blogging sites, such as Twitter.

“Traditional cessation services can have limited reach and this reduced visibility lessens their impact in a digital era,” Baskerville said.

“Because they are such heavy users of social media, these platforms provide an alternative and successful way of reaching smokers who are less likely to relate to other cessation programs.”

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of www.mangalorean.com or any employee thereof. www.mangalorean.com is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of www.mangalorean.com to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at  info@mangalorean.com. Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here