Superhero fans can now own Batman deodorants

New Delhi, March 9 (IANS) If you’re a fan of superheroes, here comes a Batman deodorant!

Personal Care manufacturing company Vanesa Care has announced a strategic partnership with Cartoon Network Enterprises (CNE), the licensing and merchandising arm of media conglomerate Turner International India Pvt Ltd, and launched a range of ‘Denver Batman’ deodorants.

The company had earlier launched the ‘Denver Superman’ deodorants in August 2015.

The ‘Denver Batman’ deodorant has been introduced in two variants: Batman Urban Legend and Batman Night Warrior.

“After the successful launch of Superman deodorant, we didn’t want to lose the momentum and the potential of bringing exclusive merchandise inspired by the world’s greatest superheroes… It’s a series targeted to the men who don’t budge at the slightest sign of trouble, instead they go head on with them,” Saurabh Gupta, chief managing officer Vanesa Care, said in a statement.

Inspired from the Batman personality, the deodorant has been packed in all black cane with imported ‘twist to turn’ caps of 250 ml, which cost Rs. 249.

“I hope the deadly duo of Batman and Superman Series will draw consumer excitement and add fragrance to their lives,” added Siddharth Jain, senior vice president and managing director, South Asia, Turner International India Pvt Ltd.

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