Syndicate Bank launches Ananya

Syndicate Bank launches Ananya

Manipal: Syndicate Bank has embarked on a large scale transformation program called “Project Ananya”. The project is a flagship program to provide customers with the “best in class” services while improving and modernising the whole Bank.

MD & CEO, Arun Shrivastava inaugurated the National Processing Centre at Manipal, which is a flagship initiative under Business Process Re-engineering pillar of Project Ananya.
It will be a state of the art, digitally enabled processing centre that will cater to a number of processes for branches across India. Account opening is already being shifted from branches to this centre with the use of technology, resulting in increased efficiency and standardization, while also helping the branches to become more sales focused. Syndicate Bank will be setting up two National Processing Centres, one in the North and other in the South which is inaugurated today at Manipal to cater to branches across India. Other processes including service requests, account maintenance and alternate channel issuance and activation will be introduced over the next 6-12 months.


Instant account opening was also launched in two branches in Manipal today by MD and CEO, Mr. Arun Shrivasatava. K T Rai, General Manager, PI & BPR Division, who is in charge of Project Ananya briefed the audience about the salient features of Project Ananya. The function was well attended by the Customers in large along with General Managers  R Subramani, A Das and Shri. Satish Kamath and Regional Managers  S S Hegde and  N S Somayaji. Instant account opening will be rolled out to 94 branches across Mangalore, Udupi and Karwar. It has already been successfully piloted in Bengaluru. This process provides customers with a welcome kit with all channels like debit card, cheque book and Internet Banking. A completely operational account is available in less than 1 day with no additional visits to the branch, making this one of the fastest account opening processes in the industry.

Project Ananya has four key pillars – Business process re-engineering, Digital Banking, Sales and CRM and HR development. BPR initiatives will re-engineer current branch processes to provide customers with faster turnaround time and more efficient processing. Branch transformation is also underway through which, Bank is embracing the new era of banking with superior customer service, sales focus, modern layout and latest in digital banking services. Digital channels of the Bank are being revamped to cater to the fast changing customer needs. A state of the art contact centre with sales and service capabilities is being launched to ensure 24×7 banking facilities to all customers from the convenience of their homes. The project will also focus on improving business by providing tailored services and products to customers using advanced analytics, specialised sales teams and door step banking facilities. The project will also ensure sustainability of the initiatives through employee engagement, large scale up-skilling of staff and improved HR policies and practices.

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