Tata Sampann launches new range of spice products

New Delhi, Oct 15 (IANS) Tata Sampann, a part of Tata Chemicals’ consumer products wing, on Thursday announced the launch of its spice range.

Aimed at recreating the authentic taste and aroma of Indian food, Tata Sampann spices, which comprise blended spice products like ‘dal tadka’ masala, ‘garam’ masala, ‘Punjabi chole’ masala, chilli and turmeric powders, have been developed by brand ambassador Chef Sanjeev Kapoor.

“The food market in India is pegged at Rs.600,000 crore, which shows a huge growth opportunity as consumers are increasingly making informed decisions about their food habits. Through these spices we aim to provide everyday foods with high quality,” said Tata Chemicals managing director R. Mukundan.

The company earlier had its presence in the consumer products business majorly through its salt, pulses, bottled water, tea and coffee.

Speaking at the launch, Kapoor said, over the past 23 years, he has never endorsed any spice products as they were a “tough category to get everything right”.

Following a phase-wise roll-out plan, these spices would be available across the northern market by the end of the year, followed by the west, east and south markets.

The spices also aim to leverage Tata Salt’s distribution in the country, that caters to 120 million households across the nation.

The company aims to soon launch other products which form a part of the everyday Indian ‘thali’ (platter).

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of www.mangalorean.com or any employee thereof. www.mangalorean.com is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of www.mangalorean.com to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at  info@mangalorean.com. Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here