Truecaller ropes in Nawazuddin for maiden brand campaign in India

New Delhi, Aug 19 (IANS) : Truecaller, an app that helps identify unknown numbers and also block spam calls, has roped in actor Nawazuddin Siddiqui for its maiden brand campaign in India.

The campaign, which is called “Take the right call”, features Nawazuddin in a digital film to communicate the brand’s philosophy through his own life experience.

The commercial has Nawazuddin Siddiqui reminiscing about his struggling days when he had to work as a security guard and how this one call changed his life completely.

“It is not just a TV commercial, it’s my own story. My career in the movies started with a phone call, which I was lucky enough to take after missing it a few times. Truecaller helps users do exactly that – Take the right call. Associating with Truecaller to tell the story of opportunities was a perfect fit for me. I hope the audience relates to the story as much as I do and makes the most of Truecaller in their lives,” Nawazuddin said in a statement.

Kari Krishnamurthy, vice president, growth and partnerships, Asia & country manager, India for Truecaller says that they found Nawazuddin the “perfect fit” for their campaign.

“India is a very important market for Truecaller, as a majority of our users are based here. Over the years, millions of users have seen the value of having Truecaller on their smartphones, we now wanted to expand our horizons and reach more and more consumers. Our first ever 360 degree brand campaign tells a compelling story of opportunities and we found Nawazuddin Siddiqui as the perfect fit; someone who can best translate his own story for the brand. Nawaz’s life changed completely after the one right call that he took making him the apt choice to highlight the importance of taking the right call and making the most of opportunities,” he said.

“The campaign stays true to our brand vision towards helping users ‘Take the right call’ through various touch points including television, radio and digital media. We are excited about taking Truecaller closer to its users with this campaign”, he added.

The digital film by Truecaller will go live on social media starting Wednesday and will be followed closely by the television commercial.

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