UAE: Arabian Automobiles Company Showcases its Latest Innovations at Dubai Motor Festival

Dubai: Arabian Automobiles, Flagship Company of AW Rostamani Group and the exclusive dealer for Nissan in Dubai and the Northern Emirates, is participating in the ongoing Dubai Motor Festival 2015, which runs until 21 November, under the patronage of Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai.

Michel Ayat CEO Arabian Automobiles

As a strategic partner of the festival, Arabian Automobiles will be showcasing its latest innovations on its stand – the largest at the event, at the Motor Village in Meydan, a key DMF attraction, that will be held from 20-21 November.

Michel Ayat, CEO, Arabian Automobiles Company, said: “Arabian Automobiles Company has been a leader in delivering premium driving experiences across Dubai and the Northern Emirates ever since 1968.”

“Dubai Motor Festival is the perfect platform for Arabian Automobiles Company to showcase our latest models and to engage with potential customers. As a division of AW Rostamani Group, we are pleased to support important government initiatives that help promote Dubai as a global leader for engaging and interactive experiences for both residents and visitors,” added Ayat.

Nissan Patrol

Arabian Automobiles Company will offer visitors the opportunity to drive the Nissan Patrol, ‘the hero of all terrain’ on a track designed specifically for the event, and the Patrol Desert Edition that is exclusive to the region. The company’s stand will feature the iconic Patrol NISMO, GT-R NISMO, 370z NISMO, and ‘Nissan SmartCar’ Zone, that will showcase an application which enables customers to control key features of their cars using their cell phones, a first for the region.

Visitors to the village will also have the chance to enter a draw for five lucky participants to win an all-expenses paid trip to Europe to watch a UEFA Champions League match. The company will run a promotional campaign across its showrooms in conjunction with the festival, with customers able to benefit from special low installment plans for its range of Nissan vehicles.

Dubai Motor Festival

Held under the patronage of Sheikh Hamdan bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, the annual festival is entering its 3rd edition this year with citywide celebrations that bring to the forefront Dubai’s motoring passion and reinforces its reputation as the motoring capital of the Middle East. Dubai Motor Festival 2015 will be held from 10 – 21 November under the tag line “Feel the Rush”, and will build on the success of the past two editions, providing the ultimate platform to local, regional and international companies on capitalizing and creating opportunities to engage with residents through motoring-related events and activities. The Dubai Motor Festival also forms part of Dubai’s strategy to use festivals and events as a means to drive tourism growth in line with Dubai’s Tourism Vision 2020 which envisages attracting 20 million visitors by 2020.

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