Most vaccine-related posts on social media are anti-vaccine: Study

London, Feb 2 (IANS) In a surprise revelation, researchers report that nearly 75 percent of the vaccine-related posts on the visual social media platform Pinterest are negative towards vaccination.

According to the team from Virginia Commonwealth University and Drexel University, it is time to take more concrete action and scientists need to speak out more effectively in favour of vaccines while institutions need to support and encourage advocacy.

People are communicating more and more on visual social media platforms such as Pinterest and Instagram.

These visual platforms are growing quickly. Pinterest now has around 74 million users.

What’s more, visuals are playing an increasingly important role on platforms like Facebook and Twitter.

“Despite this, relatively little is known about what people are saying about big issues like vaccination on visual platforms,” said Jeanine Guidry, lead author from Virginia Commonwealth University.

“With the academic publishing process being slow compared to the speed of social media, we tend to be a few years behind when platforms become popular,” Guidry noted in a paper published in the journal Vaccine.

Guidry and her colleagues collected 800 “pins” – messages people have posted on Pinterest – and analysed them to determine whether they are pro or anti-vaccination.

The sample was collected manually as there is no code yet to help collect pins using a hashtag or keyword.

The results revealed that 75 percent of all vaccine-related “pins” were negative.

“These are real fears that people have. From a public health perspective, we need to talk to people about their fears,” Guidry noted.

The results show a significant shift from earlier studies. In the mid-2000s, analyses of content on MySpace and YouTube revealed that vaccine-related posts were negative just 25 percent of the time.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of www.mangalorean.com or any employee thereof. www.mangalorean.com is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of www.mangalorean.com to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at  info@mangalorean.com. Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here