Viacom18 announces Viacom18 Digital Ventures

New Delhi, July 13 (IANS) Viacom18, a multi-platform entertainment network, on Monday announced the launch of its new digital business, Viacom18 Digital Ventures that will bridge traditional broadcasting and digital innovation.

The decision to start this new line of business comes in light of the organisation’s strategy to develop a convergent digital media platform for evolved consumers and marketers.

“The broadcast industry is growing rapidly, and digital content, delivery and access are the new green shoots. We are looking to leverage the interception between a highly digital audience and the current content offerings,” Sudhanshu Vats, Group CEO, Viacom18, said in a statement here.

Gaurav Gandhi, an industry expert from within the organisation, has been appointed as the chief operating officer of this new venture. His new role is effective August 1.

“I’m very excited about this opportunity of building out a consumer-facing digital business for Viacom18. With the ever-changing media landscape, fast growing high-speed internet access and explosive growth in video consumption across screens, there could not be a better time to move forward in this space,” Gandhi said.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of or any employee thereof. is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here