Videocon launches ‘made-in-India’ smartphone

New Delhi, Aug 27 (IANS) Domestic electronics company Videocon’s mobile arm on Thursday launched the Z55 Dash smartphone, priced at Rs.8,499, in an exclusive partnership with e-tailer Flipkart.

The company said that the phone was completely designed in India and is being assembled at its local manufacturing facilities. Earlier this year, the company had said that it was planning to start three manufacturing units in the country in Hyderabad, Kolkata and Madurai.

“Videocon Mobiles understands the pulse of new-age consumers hailing from metro as well as Tier 2 and Tier 3 cities. The new Z55 Dash is designed to meet the needs of these dynamic consumers and their changing needs,” said Videocon Mobiles CEO Jerold Pereira.

“It is the testament of Videocon’s domestic manufacturing excellence and consumer insight. By manufacturing the handsets locally, Videocon Mobile Phones endeavours to offer affordability and stylishness to Indian consumers,” he added.

The Z55 Dash will come with a five-inch HD display, 1.4 GHz octa-core processor and 1GB RAM. The phone, which will have an internal memory of 8GB, will run on Android KitKat.

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