Women entrepreneurs feel social media is their best friend

New Delhi, Jan 16 (IANS) Women entrepreneurs who are often sidelined as the fairer sex in business, feel social media is the best friend to take their projects ahead and seek funding.

“Social media like Twitter are helpful; online is a woman’s best friend,” Sairee Chahal, founder, Sheroes, said in an all-women panel discussion in the “Start-up India, Standup India” event here on Saturday. It is a day-long event which will see the prime minister formally unveil the scheme later in the evening.

Chahal said government must ensure proliferation of internet, adding that “a lot of digital solutions are gender agnostic”.

Women entrepreneurs are often discriminated against when they try to raise funds for their projects. Social media is the best friend when it comes to funding, women entrepreneurs said.

“It is important for women to believe in themselves and that they aren’t underpowered. Women themselves should never feel underpowered while pitching to investors,” Shanti Mohan, founder, LetsVenture, said.

The entrepreneurs also emphasised that women should voluntarily mentor other women entrepreneurs.

“I want to be recognized as a successful entrepreneur, not just as a successful woman entrepreneur,” Anisha Singh, founder, Mydala said.

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